Commercial Rhetoric Art
© Steven McCarthy
Commercial Rhetoric Art Project uses the visual material
aimed at domestic markets to create a body of work that recontextualizes
it into a social, political and economic statement. By dismantling and
re-arranging the commercial messages meant to seduce us as consumers,
the project causes viewers to question the rhetoric that attempts to
colonize our homes. Strategies of collage, juxtaposition, satire and
parody serve to invert the dominant tide of advertising propaganda entering
our private spaces.
A series of collages created from junk mail, assemblages
of food and product packaging, reconfigured branded apparel, digitally
remixed television and radio commercials, web sites and email “spam”
– Commercial Rhetoric Art Project uses any uninvited advertising
as its fodder. Some of the 250+ artifacts are purely aesthetic, some
critique consumer culture, and others hint at an alternative functionality.
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